Target Bullseye Auditions - Gentleman Scholar

Animation from start to finish for two of the sequences in just under 3 weeks.

Together, with Target, we created a lighthearted fun way to remind moviegoers that “silence is golden.” We went deep into the nitty gritty animated personality of Bullseye, Target’s iconic character. Our teams crafted a unique new brand of charming humor to personify Bullseye as he did his very best to fill the silver screen with his enthusiastic audition tape.

Grab some Junior Mints, some freshly popped popcorn and remember to silence your phones as Bullseye springs to life.

Ready. Set. Action!


Client: Target
Agency: Target

Design & Animation: Gentleman Scholar
Creative Directors: William Campbell & Chace Hartman
Executive Producer: Jo Arghiris
Head of Production: Ryan McLaughlin
Producer: Gregory Behrens
Art Director: Cristina Barna
CG Supervisor: Adam Burke
Storyboards: Brian Deloach
Design: Trish Janovic, Ana Chang, Cam Floyd, Hana Eunjin Yean
Character Modeling: Justin Diamond, Adam Burke
Modeling: Justin Diamond, Shihan Barbee, Adam Rosen
Texture: Tim Hayward
3D Animators: Jamil Lahham, Jordan Blit, Ken Music, John Han
3D Generalists: Zach Rubins, Allan Bernardo
Rigging: Zhenggang Deng, Lee Wolland
Cloth Simulation: Mark Ingle
Lighting: Mike Papagni, Alvin Bae
Compositing: Jeen Lee, Jeff Billon

Editorial: Gentleman Scholar
Editor: Dannette Mehalik
Mix & Sound Design: Wave Studios
Mix & Sound Designer: Aaron Reynolds
Music: In House Music + Sound
Composer: Christopher Wray