Lead animator. What was challenging about these spots was that they needed to be delivered in 16x9, 9x16, 1x1, and Twitter formats, in animated versions as well as static images. Usually we would finish one of these and tweak the animation for all other formats in a day or two at the most. Because of the complexity of changing animation for the different aspect ratios, animating on a path (with rigged curves) has become my best friend. Tweaking animation for different layouts becomes a breeze using this method and I'm all about speed these days.